{"id":24,"date":"2011-02-15T17:08:38","date_gmt":"2011-02-15T17:08:38","guid":{"rendered":"https:\/\/www.doingwhatmatters.com\/?p=24"},"modified":"2011-02-15T17:08:38","modified_gmt":"2011-02-15T17:08:38","slug":"3-ways-put-your-knowledge-work","status":"publish","type":"post","link":"https:\/\/doingwhatmatters.com\/3-ways-put-your-knowledge-work\/","title":{"rendered":"3 Ways to Put Your Knowledge to Work"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2011\/02\/gift-redcDelikatesy_7154345.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25\" data-permalink=\"https:\/\/doingwhatmatters.com\/3-ways-put-your-knowledge-work\/gift-redcdelikatesy_7154345\/\" data-orig-file=\"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/02\/gift-redcDelikatesy_7154345-e1297789616713.jpg?fit=300%2C241&amp;ssl=1\" data-orig-size=\"300,241\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"gift-red(c)Delikatesy_7154345\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/02\/gift-redcDelikatesy_7154345-e1297789616713.jpg?fit=300%2C241&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/02\/gift-redcDelikatesy_7154345-e1297789616713.jpg?fit=300%2C241&amp;ssl=1\" class=\"alignleft size-medium wp-image-25\" title=\"gift-red(c)Delikatesy_7154345\" src=\"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2011\/02\/gift-redcDelikatesy_7154345-300x241.jpg?resize=180%2C145&#038;ssl=1\" alt=\"Your knowledge is valuable- share it!\" width=\"180\" height=\"145\" \/><\/a>In the <a href=\"https:\/\/www.doingwhatmatters.com\/2011\/02\/do-what-you-love-and-the-money-will-follow-or-not\/\" target=\"_blank\">last post<\/a>, I shared a few examples of people who have turned doing what they love into a stream of income. If you look at those examples, there are three basic ways you can <strong>make your knowledge pay<\/strong>. You can <strong>Do It, Teach It, <\/strong>or<strong> Package It<\/strong>. Let&#8217;s take a look at how each of those works.<\/p>\n<h4>Do It<\/h4>\n<p>Often, the first step in making knowledge pay is to <strong>do it for someone else<\/strong>. If you craft beautiful beaded bracelets, you can sell them on Etsy or at a local gallery or craft show. If you are an empty-nester and desperately miss preparing wonderful meals for a large family, you could become a personal chef to a select number of clients, delivering fresh homemade meals to their refrigerator each week. If you&#8217;re great with dogs, you may want to be a dog walker, trainer, or sitter. Whatever your skill, there&#8217;s probably someone who will pay you to do it for them.<\/p>\n<h4>Teach It<\/h4>\n<p>Once you&#8217;ve mastered an art or a special area of knowledge, you can <strong>teach it<\/strong>. I&#8217;ve taught classes sponsored by writers&#8217; groups, business groups, county parks and recreation departments, a local community college, craft stores, homeschool groups and conferences, and more. Each teaching opportunity brings additional benefits such as contacts in your field and an increase in your expertise. Plus, if you&#8217;re an engaging speaker or instructor, chances are that many in your audience will want to purchase your information, which leads us to the third step in monetizing your knowledge.<\/p>\n<h4>Package It<\/h4>\n<p>If you&#8217;re doing something special, other people will want to know how to do it to. \u00a0<strong>What can you create that will allow them to do what you do, or create something similar of their own?<\/strong> One of the hottest selling book categories is how-to or self-help books. You&#8217;re not limited to just writing a book or e-book, though. You can create audio or video instructions, a home-study course, a kit, a coaching package, or a subscription service (e.g. <a href=\"http:\/\/savingdinner.com\/\" target=\"_blank\">Menu Mailer <\/a>with weekly menu plans with recipes and shopping lists or the Fly Fishing Lure of the Month Club). There are endless ways to re-imagine what you do and package it so that others can enjoy it.<\/p>\n<p>Most entrepreneurs end up using all three ways of making knowledge pay. Each one feeds upon the other, and if you choose to work with something that&#8217;s deeply interesting and meaningful to you, you&#8217;ll attract others who respond to the same things. It&#8217;s a delight to work among those who share your core values, and that&#8217;s why it&#8217;s wise to first <strong>be sure you&#8217;re doing what matters<\/strong> before you start planning to make it pay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are three basic ways you can make your knowledge pay. You can Do It, Teach It, or Package It. Let&#8217;s take a look at how each of those works. <\/p>\n","protected":false},"author":5,"featured_media":25,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[24,23,22,17,20,5],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-consult","tag-expertise","tag-knowledge","tag-microbusiness","tag-teach","tag-write"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Ways to Put Your Knowledge to Work &#8226; Doing What Matters with Janice Campbell<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doingwhatmatters.com\/3-ways-put-your-knowledge-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Put Your Knowledge to Work\" \/>\n<meta property=\"og:description\" content=\"There are three basic ways you can make your knowledge pay. You can Do It, Teach It, or Package It. 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I discovered this path while developing my own business, and have further refined it through teaching it and seeing how it works in\u2026","rel":"","context":"In &quot;Entrepreneurship&quot;","block_context":{"text":"Entrepreneurship","link":"https:\/\/doingwhatmatters.com\/category\/microbusiness\/"},"img":{"alt_text":"5-Stage Business Model from Do What Matters, Make it Pay","src":"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/03\/5-stage-business-model-682x1024.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/03\/5-stage-business-model-682x1024.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/03\/5-stage-business-model-682x1024.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1869,"url":"https:\/\/doingwhatmatters.com\/how-to-teach-your-child-charlotte-masons-education-manifesto\/","url_meta":{"origin":24,"position":2},"title":"How to Teach Your Child: Charlotte Mason&#8217;s Education Manifesto","author":"Janice Campbell","date":"July 12, 2012","format":false,"excerpt":"Charlotte Mason's Educational Manifesto declared that not only did children have a right to knowledge, but they also had an appetite for such knowledge, and that appetite, if not squelched, would motivate them to learn.","rel":"","context":"In &quot;Charlotte Mason&quot;","block_context":{"text":"Charlotte Mason","link":"https:\/\/doingwhatmatters.com\/category\/homeschool\/charlotte-mason\/"},"img":{"alt_text":"Charlotte Mason's Education Manifesto","src":"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/07\/charlotte-mason-education-manifesto2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/07\/charlotte-mason-education-manifesto2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/07\/charlotte-mason-education-manifesto2.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":541,"url":"https:\/\/doingwhatmatters.com\/what-is-cultural-literacy\/","url_meta":{"origin":24,"position":3},"title":"What is Cultural Literacy?","author":"Janice Campbell","date":"January 25, 2011","format":false,"excerpt":"Cultural literacy can help you decide what to teach and how to teach it. 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