{"id":249,"date":"2011-12-23T16:34:38","date_gmt":"2011-12-23T16:34:38","guid":{"rendered":"https:\/\/www.doingwhatmatters.com\/?p=249"},"modified":"2015-04-15T21:46:59","modified_gmt":"2015-04-15T21:46:59","slug":"my-top-three-tips-for-online-marketing-thats-not-obnoxious","status":"publish","type":"post","link":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/","title":{"rendered":"My Top Three Tips for Online Marketing that’s Not Obnoxious"},"content":{"rendered":"

\"Marketing<\/a>Many writers and entrepreneurs feel awkward about marketing. But what if you have something good to offer? How will people find it if you don’t let them know about it? \u00a0If you think of marketing as communication– sharing something special with people who will enjoy it, it becomes much easier.<\/p>\n

However, it’s important to understand the difference between marketing a book, product, or service, and blatant self-promotion. Anything you write or do for marketing should always focus on the ways your product or service can bring delight, assistance, encouragement, or other benefits to readers or potential customers. Marketing that is courteous and respectful of others and their needs will be much more successful than promotions that are “all about me.”<\/p>\n

Here are my top three tips for online marketing:<\/h3>\n

1- Spend more time creating a blog than you do on social networks.<\/strong><\/p>\n

When you blog regularly (weekly, at least), you are creating a growing body of content that markets for you daily. Anything you create on social media is “one touch and done,” meaning that it lasts about a day, then is lost in the stream. Social media is good for sharing short quotes and tips to drive traffic to each new blog post (very rarely is “go buy my book\/widget” an effective marketing strategy;-)). NAIWE.com<\/a> provides simple, professional sites for writers, editors, and freelancers if you don’t already have a blog or website.<\/p>\n

2- Instead of thinking “marketing” when you reach out online, think “networking.”<\/strong><\/p>\n

It makes all the difference in marketing if you connect meaningfully<\/strong> with others in your genre and make relevant comments on their blog posts, rather than just stopping by to promote your own work. I know that most entrepreneurs understand this when networking in person, but it’s worth mentioning for online interactions as it’s easy to get so focused on your own goals that you overlook basic courtesy, and that never pays in the long run. Think of what others are trying to accomplish and try to be helpful. Remember the golden rule!<\/p>\n

3- Be strategically generous with your book or product.<\/strong><\/p>\n

Offer free copies of your book, product, or catalog (for more expensive items) to influential bloggers in your field for review, to local non-profits or conference planners for door prizes or silent auctions, or as prizes in a contest you create from your blog.<\/p>\n

I’m always surprised when I meet an author or entrepreneur who is anxious for success and will pay for advertising or for marketing help, but can’t see the much greater value in getting organic public relations from these tactics. Most of the time, the cost of a book or product is much less than the cost of an ad or other marketing help (and you can send a catalog or small sample if what you offer is extremely expensive), and a review or mention in a magazine or non-profit’s newsletter or website has a lot more value than something you pay for. I’m not sure why this seems to be such a difficult hurdle for many.<\/p>\n

I’ve been online for several years, and while the online landscape continues to evolve, these three common sense strategies have remained effective. I hope you find them helpful!<\/p>\n","protected":false},"excerpt":{"rendered":"

Many writers and entrepreneurs feel awkward about marketing. But what if you have something good to offer? How will people find it if you don’t let them know about it? \u00a0If you think of marketing as communication– sharing something special...<\/p>\n","protected":false},"author":5,"featured_media":250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[57],"tags":[103,100,102,101,104,35],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microbusiness","tag-golden-rule","tag-market","tag-marketing-2","tag-promote","tag-reciprocal","tag-tips"],"yoast_head":"\nMy Top Three Tips for Online Marketing that's Not Obnoxious • Doing What Matters with Janice Campbell<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Top Three Tips for Online Marketing that's Not Obnoxious\" \/>\n<meta property=\"og:description\" content=\"Many writers and entrepreneurs feel awkward about marketing. But what if you have something good to offer? How will people find it if you don’t let them know about it? \u00a0If you think of marketing as communication– sharing something special...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/\" \/>\n<meta property=\"og:site_name\" content=\"Doing What Matters with Janice Campbell\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/janicepcampbell\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-23T16:34:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-15T21:46:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"207\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janice Campbell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@janicecampbell\" \/>\n<meta name=\"twitter:site\" content=\"@janicecampbell\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janice Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/\"},\"author\":{\"name\":\"Janice Campbell\",\"@id\":\"https:\/\/doingwhatmatters.com\/#\/schema\/person\/6d486c70b1d19d8e3d40396f23f8630c\"},\"headline\":\"My Top Three Tips for Online Marketing that’s Not Obnoxious\",\"datePublished\":\"2011-12-23T16:34:38+00:00\",\"dateModified\":\"2015-04-15T21:46:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/\"},\"wordCount\":560,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1\",\"keywords\":[\"golden rule\",\"market\",\"marketing\",\"promote\",\"reciprocal\",\"tips\"],\"articleSection\":[\"Entrepreneurship\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/\",\"url\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/\",\"name\":\"My Top Three Tips for Online Marketing that's Not Obnoxious • Doing What Matters with Janice Campbell\",\"isPartOf\":{\"@id\":\"https:\/\/doingwhatmatters.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1\",\"datePublished\":\"2011-12-23T16:34:38+00:00\",\"dateModified\":\"2015-04-15T21:46:59+00:00\",\"author\":{\"@id\":\"https:\/\/doingwhatmatters.com\/#\/schema\/person\/6d486c70b1d19d8e3d40396f23f8630c\"},\"breadcrumb\":{\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1\",\"width\":300,\"height\":207,\"caption\":\"Marketing is communicating what's available; the place may have changed, but the purpose is the same.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/doingwhatmatters.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"My Top Three Tips for Online Marketing that’s Not Obnoxious\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/doingwhatmatters.com\/#website\",\"url\":\"https:\/\/doingwhatmatters.com\/\",\"name\":\"Doing What Matters with Janice Campbell\",\"description\":\"Cultivating creativity, wisdom, and virtue in education, entrepreneurship, and soul care.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/doingwhatmatters.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/doingwhatmatters.com\/#\/schema\/person\/6d486c70b1d19d8e3d40396f23f8630c\",\"name\":\"Janice Campbell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/doingwhatmatters.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6803057fd3ec21e56aa22283629c4b68ab7403083401413a8a6d24cf5c6ae80c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6803057fd3ec21e56aa22283629c4b68ab7403083401413a8a6d24cf5c6ae80c?s=96&d=identicon&r=g\",\"caption\":\"Janice Campbell\"},\"sameAs\":[\"https:\/\/everydayeducation.com\"],\"url\":\"https:\/\/doingwhatmatters.com\/author\/admin-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"My Top Three Tips for Online Marketing that's Not Obnoxious • Doing What Matters with Janice Campbell","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/","og_locale":"en_US","og_type":"article","og_title":"My Top Three Tips for Online Marketing that's Not Obnoxious","og_description":"Many writers and entrepreneurs feel awkward about marketing. But what if you have something good to offer? How will people find it if you don’t let them know about it? \u00a0If you think of marketing as communication– sharing something special...","og_url":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/","og_site_name":"Doing What Matters with Janice Campbell","article_publisher":"https:\/\/www.facebook.com\/janicepcampbell","article_published_time":"2011-12-23T16:34:38+00:00","article_modified_time":"2015-04-15T21:46:59+00:00","og_image":[{"width":300,"height":207,"url":"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1","type":"image\/jpeg"}],"author":"Janice Campbell","twitter_card":"summary_large_image","twitter_creator":"@janicecampbell","twitter_site":"@janicecampbell","twitter_misc":{"Written by":"Janice Campbell","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#article","isPartOf":{"@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/"},"author":{"name":"Janice Campbell","@id":"https:\/\/doingwhatmatters.com\/#\/schema\/person\/6d486c70b1d19d8e3d40396f23f8630c"},"headline":"My Top Three Tips for Online Marketing that’s Not Obnoxious","datePublished":"2011-12-23T16:34:38+00:00","dateModified":"2015-04-15T21:46:59+00:00","mainEntityOfPage":{"@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/"},"wordCount":560,"commentCount":0,"image":{"@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1","keywords":["golden rule","market","marketing","promote","reciprocal","tips"],"articleSection":["Entrepreneurship"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/","url":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/","name":"My Top Three Tips for Online Marketing that's Not Obnoxious • Doing What Matters with Janice Campbell","isPartOf":{"@id":"https:\/\/doingwhatmatters.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#primaryimage"},"image":{"@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1","datePublished":"2011-12-23T16:34:38+00:00","dateModified":"2015-04-15T21:46:59+00:00","author":{"@id":"https:\/\/doingwhatmatters.com\/#\/schema\/person\/6d486c70b1d19d8e3d40396f23f8630c"},"breadcrumb":{"@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#primaryimage","url":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1","contentUrl":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1","width":300,"height":207,"caption":"Marketing is communicating what's available; the place may have changed, but the purpose is the same."},{"@type":"BreadcrumbList","@id":"https:\/\/doingwhatmatters.com\/my-top-three-tips-for-online-marketing-thats-not-obnoxious\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/doingwhatmatters.com\/"},{"@type":"ListItem","position":2,"name":"My Top Three Tips for Online Marketing that’s Not Obnoxious"}]},{"@type":"WebSite","@id":"https:\/\/doingwhatmatters.com\/#website","url":"https:\/\/doingwhatmatters.com\/","name":"Doing What Matters with Janice Campbell","description":"Cultivating creativity, wisdom, and virtue in education, entrepreneurship, and soul care.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/doingwhatmatters.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/doingwhatmatters.com\/#\/schema\/person\/6d486c70b1d19d8e3d40396f23f8630c","name":"Janice Campbell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/doingwhatmatters.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6803057fd3ec21e56aa22283629c4b68ab7403083401413a8a6d24cf5c6ae80c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6803057fd3ec21e56aa22283629c4b68ab7403083401413a8a6d24cf5c6ae80c?s=96&d=identicon&r=g","caption":"Janice Campbell"},"sameAs":["https:\/\/everydayeducation.com"],"url":"https:\/\/doingwhatmatters.com\/author\/admin-2\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/12\/barn-rock-city-sm.jpg?fit=300%2C207&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":144,"url":"https:\/\/doingwhatmatters.com\/affiliate-income\/","url_meta":{"origin":249,"position":0},"title":"What is Affiliate Income?","author":"Janice Campbell","date":"August 23, 2011","format":false,"excerpt":"Affiliate income is another term for referral fee, commission, or revenue sharing. It can be a supplementary or substantial stream of income, and once a link is installed, it can provide passive income for as long as it remains current. Affiliate marketing is the term used to describe promoting other\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/doingwhatmatters.com\/category\/microbusiness\/"},"img":{"alt_text":"If you sell fruit for a merchant, you earn a commission or affiliate income.","src":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/08\/Guido_Marzulli_-_Mira_a_los_puestos_de_frutas_en_la_plaza_-Guardi-_en_Mil%C3%A1n-released-pd-sm.jpg?fit=500%2C707&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":303,"url":"https:\/\/doingwhatmatters.com\/how-make-pay-5stage-business-model\/","url_meta":{"origin":249,"position":1},"title":"How to “Make it Pay”: The 5-Stage Business Model","author":"Janice Campbell","date":"March 5, 2012","format":false,"excerpt":"There are many ways to structure a one-person business (sometimes called a micro-business), but I'd like to share a profitable business model that can be started debt-free. I discovered this path while developing my own business, and have further refined it through teaching it and seeing how it works in\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/doingwhatmatters.com\/category\/microbusiness\/"},"img":{"alt_text":"5-Stage Business Model from Do What Matters, Make it Pay","src":"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/03\/5-stage-business-model-682x1024.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/03\/5-stage-business-model-682x1024.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/03\/5-stage-business-model-682x1024.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1857,"url":"https:\/\/doingwhatmatters.com\/5-reasons-entrepreneurship-should-be-part-of-every-education\/","url_meta":{"origin":249,"position":2},"title":"5 Reasons Entrepreneurship Should Be Part of Every Education","author":"Janice Campbell","date":"August 16, 2011","format":false,"excerpt":"I believe that entrepreneurship should be part of every education. Creating a small business does more than just provide a bit of extra money-- it provides memorable learning opportunities.","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/doingwhatmatters.com\/category\/microbusiness\/"},"img":{"alt_text":"Five reasons entrepreneurship should be part of every education.","src":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/08\/5-reasons-entrepreneurship-should-be-part.jpg?fit=560%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/08\/5-reasons-entrepreneurship-should-be-part.jpg?fit=560%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2011\/08\/5-reasons-entrepreneurship-should-be-part.jpg?fit=560%2C315&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":379,"url":"https:\/\/doingwhatmatters.com\/joel-salatin-doing-matters-as-farmer\/","url_meta":{"origin":249,"position":3},"title":"Joel Salatin: Doing What Matters as a Farmer","author":"Janice Campbell","date":"December 18, 2012","format":false,"excerpt":"I was delighted to run across this video in which farmer, writer, and speaker Joel Salatin explains how to build a \"do what matters, make it pay\" lifestyle business. In just under seven minutes, he covers many of the key points I believe in. Enjoy! Joel and his wife had\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/doingwhatmatters.com\/category\/microbusiness\/"},"img":{"alt_text":"Joel Salatin gives a tour of Polyface Farm. Here he stands inside electric netting surrounding a flock of laying hens and their portable coop, dubbed an Eggmobile.","src":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2012\/12\/Joel_Salatin_in_front_of_hens-cc-wiki.jpg?fit=640%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2012\/12\/Joel_Salatin_in_front_of_hens-cc-wiki.jpg?fit=640%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/doingwhatmatters.com\/wp-content\/uploads\/2012\/12\/Joel_Salatin_in_front_of_hens-cc-wiki.jpg?fit=640%2C480&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":365,"url":"https:\/\/doingwhatmatters.com\/create-microbusiness-construction\/","url_meta":{"origin":249,"position":4},"title":"Create a Micro-business in Construction","author":"Janice Campbell","date":"November 13, 2012","format":false,"excerpt":"Last time, I promised an example of what it looks like to create a microbusiness from\u00a0what matters,\u00a0what you love, and\u00a0what do you do well. To do that, I'll share the story of Curtis, a construction entrepreneur. Why Curtis became an entrepreneur Curtis is an ex-Marine recently back from the Middle\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/doingwhatmatters.com\/category\/microbusiness\/"},"img":{"alt_text":"Jigsaw And Measuring Tape On Table","src":"https:\/\/i0.wp.com\/www.doingwhatmatters.com\/wp-content\/uploads\/2012\/11\/jigsaw-%C2%A9-Photoeuphoria-dtfree_128088.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1,"url":"https:\/\/doingwhatmatters.com\/welcome\/","url_meta":{"origin":249,"position":5},"title":"Welcome to Doing What Matters","author":"Janice Campbell","date":"February 22, 2007","format":false,"excerpt":"Hi, I'm Janice Campbell, and I'm glad you're here! I'll be writing with the heartfelt goal of staying focused on things that matter \u2014 family, literacy, creativity, growth, and service (and for me, each of those is grounded in faith, hope, and love). I'm a reader and a writer, so\u2026","rel":"","context":"In "Home School"","block_context":{"text":"Home School","link":"https:\/\/doingwhatmatters.com\/category\/homeschool\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p65lfN-41","_links":{"self":[{"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":0,"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/media\/250"}],"wp:attachment":[{"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doingwhatmatters.com\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}